eCommerce Setup: Developing a Website

The process of e-commerce setup involves developing a website. Without a strong Internet presence, it can be difficult to succeed. This means that there needs to be a significant amount of planning involved in terms of what the website is going to look like, what the navigational tools are going to be, as well as what the graphics and color designs will be.

When a consumer lands on a website, they make up their mind as to whether they want to do business with the company or not within 10 seconds. If the graphics are not eye-catching and the content does not deliver the wow factor, a person is likely going to hit their back button and visit a website for the competition – which should be avoided at all costs.

Regardless of whether you choose to hire a website designer or you use a content management system, such as WordPress, it pays to spend some time looking at successful websites to see what aspects of the website are important – and focus upon these. The time it takes to develop a website is usually going to pay off in the end.

5 Steps for Creating an eCommerce Business

Many people are creating e-commerce businesses today. This is because there are so many people shopping online. Being able to bring a business online is easier than ever before, and there are five steps involved.

1. Purchase a domain name. After all, you are going to need an Internet presence.

2. Develop a website, which includes offering a shopping cart feature for people to check out.

3. Create/offer a good product so that people want to make the purchase.

4. Market yourself online so people know what to buy.

5. Monitor sales and focus on bringing more traffic to the site.

This steps can be as complicated or as simple as you make it out to be. If you already have a brick-and-mortar business, bringing it into an e-commerce version can be done extremely quickly. This will make it easier for you to generate more income and make it more convenient for your customers to buy what they want.

In order to drive more traffic and increase sales, more steps can be added, though it can simply focus upon getting online first and foremost.

Why eCommerce is Gaining in Popularity

E-commerce is gaining in popularity, and that is because more and more people are going online. 

Additionally, mobile e-commerce has increased significantly over the past several years. Studies have shown that many people are choosing to make purchases from their smart phones or tablets.

What this means for your business is that you want to make sure that your website has a responsive design and that it is mobile friendly. You may also want to consider having an act that drives people to your e-commerce site, making it more convenient for people to shop.

Particularly around the holidays, many people don’t want to deal with the crowds in stores. They would rather go online, know that the product is in stock, and have it shipped. This means not having to stand in lines, deal with registers, or driving all around town. Products will simply arrive at a person’s front door.

E-commerce is not showing any signs of slowing down, which means that it can be a highly lucrative business for you to explore. 

Next post will be about E-commerce set-up.